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Excel got you this far.
A new tab won't cut it.

You've outgrown the spreadsheet, the binder and the off-the-shelf system. We build the app that replaces all three: custom software made for exactly how you work, by two people who learn your business before they design anything.

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Sound familiar?

It works. But
it won't grow
with you.

The Excel file that started as a list and now runs the company.

Paper in the truck by day, retyped at the office by night.

The off-the-shelf system everyone works around instead of using.

What we build

Your company in an app. Not the other way around. We build the tool you'd have built yourself if you had the time, and it follows your processes down to the last exception.

  • Quote to invoice in one place. WrapChamp: from hours per quote to three minutes.

  • Phone in the field, office in sync. Penslar & Fönster: ten days became one.

  • Customers who book, pay and check in themselves. Stora Inspirationsdagen: 8,000 tickets, one full-time role freed.

Working with Hitch has been seamless from start to finish. What they delivered has helped us rethink and improve a key part of our work – and it’s made a real difference for both us and our clients.
Stefan
Penslar & Fönster
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How it works

Five steps.
You know the business.
We know the build.

It starts with a thirty-minute call, on us. Then five steps we run together. Nobody knows your business like you do, so you're in the room the whole way, and the same two people take it from the first sketch to the day it goes live.

01

Deepdive

We learn your job before we draw anything.

We sit with the people doing the work. Open the spreadsheet, ride along in the field and find the moments that actually cost you.

Outcome: A clear picture of what to build, in what order, and what it costs.
02

Design

Clickable screens before a line of code.

You see and test the app as sketches and a prototype, on the devices your team actually uses. This is where you say “no, that's not how we work” while it's still cheap to change.

Outcome: A finished interface you recognize your own business in.
03

Develop

We build. You watch it grow every week.

The same two people who designed the app build it. You test on real data as we go. No handovers, no project manager in between.

Outcome: A working app your team has already used.
04

Deliver

Tested by your people, not just by us.

Before launch we tighten every screen and run the real flows with the people who will use them every day.

Outcome: A launch-ready app nobody needs a manual for.
05

Deploy

Live isn't done.

We stay on once the app is live. Watch how it's used, fix what breaks and keep building at the pace your business needs.

Outcome: A tool that grows with the company.

Design

An app nobody uses is a spreadsheet with extra steps. So we design with the people who'll use it every day: the phone they actually carry and the three seconds they have between customers.

  • Function is the floor. It also has to be fun to use, or people go back to the old way.

  • Phone app in the field, web in the office, or both. We pick what fits the job, not what's fashionable.

  • No templates, no admin theme. Every screen is drawn for your work.

  • No manual. The interface is thought through from the start, so the app explains itself.

What it costs

Fixed price.
Set before we build.

We pin the number after the deepdive, before you commit to the build. Then compare it with what the spreadsheet costs you today: the hours, the double work, the things that go wrong. Most people arrive at a number that makes the decision easy.

MVP

Move fast. Build lean.

  • Essential features – built for validation
  • Rapid 6-8 week design and development cycle
  • Clear upgrade path to Full Build
  • Transparent progress updates and feedback loops
  • Launch-ready foundation for scaling
Fixed price
300 000 SEK
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Let's get started

Signature Build

Tailored solutions for bold ideas.

  • Custom UX and UI
  • Advanced integrations and hybrid or multi-platform builds
  • Deep technical discovery
  • Continuous iteration with our team
  • Designed to push what’s possible — in both form and function
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Let's build together

The alternatives

Agencies build websites.
Consultants bill hours.
We build the app.

We build apps where strategy, design and tech work as one, in the gap where no one else builds. You talk to the person building it, and decisions get made in the room. And when we're not the right fit, because you need a procurement process, an enterprise agreement or a new website, we'll say so and point you to someone who is.

Web agency

Quick websites and campaign pages.

Often beautiful, but rarely built to scale or last.

Hitch

The space in between.

Fast like a studio, solid like an engineering team. Apps built to last, not just to launch.

IT company

Enterprise systems and consultancy.

Reliable, but often heavy and slow.

We don't know exactly what we want. Is that a problem?

No. That's most people. You arrive with a problem and a spreadsheet, and working out what to build is the first thing we do together.

How long does it take?

A first version with the core features takes six to eight weeks from when we start. A bigger app takes longer, but you'll have something to test for real within the first few weeks.

What happens after launch?

We don't disappear. Hosting, updates and new features at whatever pace you need, and we agree on what that looks like before launch.

Where are you based?

Borlänge, Sweden. We work with companies across Sweden and do the deepdive on site whenever we can. Everything else works just as well on a video call.

We want to digitize our processes but don't know where to start.

Start with what annoys you most. Usually it's a single flow: the quote, the timesheet, the inventory. We take that first. The rest can wait, and often gets easier once the first piece is in place.

Are there license fees?

None. The app is yours to use for as long as you like, with no license fee to us.

We already have a system. Can you build on it?

Yes, usually. We plug into what you have and replace only what's broken. Sometimes the right answer is to build alongside it.

How do we get started?

Book thirty minutes. You tell us what takes too long or just feels off, we tell you honestly whether we're the right fit, and if we are, you'll have a plan and a price within a few weeks.

Run the company.

Not the spreadsheet.